Kent Emmons sees opportunity in the marketplace—then builds it, brands it, and broadcasts it to billions. 

From a farm town kid with a lemonade stand and mowing lawns in rural Southern Illinois to becoming an internationally connected entrepreneur, best-selling author, and media architect, Emmons has built a career spanning media empires, direct-response television, political strategy, and global philanthropy, generating billions in sales along the way. He’s the rare entrepreneur equally adept at maneuvering through Capitol Hill hallways or negotiating late-night TV deals. 

On that journey, Emmons built a series of business successes—and, as he freely admits, “a couple of doozies” that misfired. Those misfires have given him some of the best ever war stories, and a string of wins that have built his empire. His core belief: Be prepared to take a risk or be content to work for someone else the rest of your life. This attitude has defined every chapter in a very colorful life journey.